Breakouts Session 2
Exploring Miva’s New Category Facet and Search Functionality
Brennan Heyde, Miva, Inc
Facets enable your customers to fine tune search results to find exactly what they are looking for and complete the sale. Learn how to implement this powerful feature.
Miva + WordPress
Andrew Gray, Tayloe Gray
There are more than 70 million active WordPress sites – learn how to integrate the ubiquitous blogging tool with your ecommerce site for easy content management.
Google Analytics for Miva Store Owners – Advanced
Morgan Jones, eComIQ
Google Analytics is the Wall Street Journal of an online business – you should be reading it every day. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We will explore the best GA practices and features to drive more revenue out of your Miva store. The 1st session will start with an introduction to Google Analytics, including key metrics and definitions, followed by an overview of the key reports in Google Analytics for Miva merchants. In the 2nd session we will cover advanced topics, such as campaign tagging for measuring inbound traffic (ppc, email, etc.), segmentation, custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics and using Google Analytics to grow your revenue.
The Biggest SEO Items to Focus on in 2017
John Lincoln, Ignite Visibility
John Lincoln, one of the top digital marketing consultants in the industry, reveals his top items in SEO in 2017. From large technical changes to everyday strategy that you can do at home, this is one presentation you don’t want to miss. As bonus, Lincoln plans to also provide some of the newest and most effective general digital marketing strategies that have proven to drive big revenue.
Taking your Ecommerce Business from SMB to Enterprise
Gillian Muessig, Outlines Venture Group
Great content is more than just an effective marketing tool – it’s the core of a total business strategy, and the foundation of a global community of peers. Join Gillian Muessig, co-founder of inbound marketing and SEO authority, Moz, for an in-depth look at how SEO tools, listings, and analytics propelled the company to multi-million dollar revenue and a user base of more than 1 million marketers worldwide. Now, this Moz co-founder puts that know-how to work training a new generation of businesses to soar in search & and beyond.
One-On-One Site Reviews
Ready to take your site to the next level? Sign up for an incredible one-on-one walk-through of your online business with Miva’s Professional Services team. Get constructive tips on how to improve content and efficiency through the eyes of a pro. You’ll get a detailed, actionable review of your ecommerce website, including how to improve your customer experience, and how to increase sales and conversions, while lowering your customer service and support costs. Each one-on-one session runs for 25 minutes. Sign up for your site review appointment at the MivaCon registration table. Space is limited!
Pro Services Lounge
Need help troubleshooting an issue with your website? Looking for some one-on-one instruction on using Miva Merchant, or adding a specific functionality to your ecommerce store? Drop by the Pro Services Lounge and spend some time with a Miva developer (up to 25 minutes) and see if we can solve your problem! No appointment needed! (Service will be provided on a first-come, first-served basis.)