The Blades Awards

The 2017 Blades Awards

One of the highlights of MivaCon is the annual Blades Awards, where we recognize and celebrate our outstanding merchants.


Best Feature

This year’s excellent nominees for Best Feature put customer satisfaction first with conversion-boosting Miva features like custom product builders, easy-to-use calculators, innovative cart management, and seamless multi-channel integration.

NHS Fun Factory

The star player of the dazzling NHS Fun Factory super-site is a fully custom skateboard builder, which allows customers to live-configure every detail of their dream rig and add to cart as a fully built package.

Growers Solution

Greenhouse and nursery supply authority Growers Solution implements a conversion-boosting custom shade cloth calculator which allows customers to easily configure size and materials, with on-the-spot pricing updates.

Artificial Plants & Trees

With more than 15,000 products to choose from, Artificial Plants and Trees expert use of the multi Add-to-Cart feature encourages customers to increase order size while they enjoy a streamlined and intuitive shopping experience.

BTO Sports

As the top online seller of motocross gear, accessories, and attire worldwide, BTO Sports’ customers demand precise organization and easy access to thousands of products across dozens of brands and categories. By using product attributes to offer laser precise upsell suggestions, this sophisticated site uses Miva’s Product Page Upsell feature with brilliant results.

Most Improved

These outstanding nominees for Most Improved Website leverage bold new designs, custom product display, and next-level backend integration tools to dramatically update and improve their stores.


Hats Scarves and More’s beautiful collection of comfortable and fashionable headwear for women experiencing hair loss due to cancer treatment and alopecia demonstrates the power of ecommerce to create community and empower people to live happy lives. Weaving a compelling brand story into dynamic product displays and inspiring testimonials, this redesigned site helps women around the world feel great.

Lollar Pickups

The incredible passion, tradition, and expertise that Lollar Pickups puts into their signature hand-crafted guitar and bass pickups are reflected in this stunning site redesign conceived and executed by the company. The power of artisan product design is captured with beautiful product photography, advanced customization features for size and finish, and innovative SoundCloud integration so customers never miss a note.

G-Code Holsters

Digital agency Tayloe Gray designed and built a powerful new site for Tactical Holsters/G-Code’s collection of military, law enforcement, and enthusiast holster and weaponry gear. Bold imagery, intuitive site organization, and sophisticated product displays which offer customers a dynamic choice of color, finish, and precise size all work together to drive conversions and deliver high quality products.

Isobella & Chloe

Isabella and Chloe’s delightful youth apparel and gift business upgraded from a limited blog feel to a colorful modern site that is as sophisticated as it is charming. Utilizing beautiful photography, a fine-tuned CSS style sheet, and thoughtful product collection organization, customers experience a cohesive and conversion-inspiring expression of the brand.

Best Small Business Site

These outstanding nominees for Best Small Business Website delivered big league results by creatively using the latest tools for branding, product presentation, personalized web experiences, and custom data integration.

Independent Iron

Independent Iron’s bold American V-Twin motorcycle parts, gear, and tire super-store leverages strong design and iconic imagery to represent the total lifestyle of this adventurous and passionate community. Excellent use of product attributes and customer resources deliver precise and relevant shopping experience, with a fully responsive design which translates brilliantly to mobile for a customer that is always on the go.

Bed Bath Home

This family-owned linen, bedding, and decor site brings enterprise-level sophistication across a vast product catalog, employing modern merchandising techniques such as sale messaging, reviews, and targeted upsells to drive conversions and deliver first rate customer service.

The Home Decorating Company

Home Decorating Company’s luxury bedding mega-store balances expert promotions with innovative product and category organization to maximize customer choice and boost conversions. By grouping products into easy-to-navigate collections on every product page, customers are effectively encouraged to increase the value of every order.

Drape Style

With an emphasis on high quality textiles and a broad range of color and print options, DrapeStyle’s sophisticated drapery fabric and window covering site caters directly to the discerning eye of the design-oriented customer, delivering highly visual navigation and innovative fabric swatch displays.

Best Enterprise Site

From managing diverse and elaborate product catalogs to world-class customer experience, these nominees for Best Enterprise Site created the most graceful and highly effective ecommerce solutions of the year.

Bare Bones Broth

This bold, colorful site is sparking a revolution in farm-to-table stock making by beautifully integrating founder Ryan Harvey’s core health and culinary philosophy with dynamic product displays, and innovative subscription purchasing. Gorgeous full-page banners modern parallax page movement direct the eye through an outstanding and effective user experience.

Artificial Plants & Trees

With the largest online selection of beautiful man-made plants and flowers in the world, Artificial Plants and Trees has prioritized outstanding product organization and display, with a modern, highly visual site which effortlessly presents more than 15,000 products. Incorporating video, informative DIY lifestyle content, and a fully-responsive mobile layout, customer loyalty is an evergreen.

NHS Fun Factory

Santa Cruz-based NHS delivers a vibrant, high energy skateboard super-store which seamlessly integrates brands, tech, trends, and community into the premiere online destination for skate culture worldwide. The innovative custom deck builder is an industry exclusive which allows customers to create bespoke products across categories and specs.


ScotteVest’s innovative line of high-function fashion elevates the idea of the “everyday carry” with an incredibly sophisticated live visual demo of every product’s look and performance. Employing “x-ray” mode plus dynamic 360 views and video, ScotteVest takes modern merchandising to new heights of cool, while sophisticated use of product attributes makes sure every customer sees relevant, conversion-driving content throughout an outstanding user experience.

MivaCon 2017 is SOLD OUT!